The watchmaking world is abuzz as Richemont, a leading luxury goods group, unveils its plans for the highly anticipated Watches and Wonders Geneva 2025. This annual event, held in the heart of Switzerland’s watchmaking capital, promises to be the largest and most innovative edition yet, showcasing the finest craftsmanship, technological advancements, and creative excellence in horology.

A Grand Stage for Watchmaking Excellence

Scheduled from April 1 to April 7, 2025, Watches and Wonders will transform Geneva into the epicenter of global watchmaking. The first four days will cater exclusively to industry professionals, including retailers, journalists, and experts. From April 5 to April 7, the event opens its doors to the general public, allowing enthusiasts and collectors to immerse themselves in the world of luxury timepieces.

Richemont’s participation will feature 11 iconic Maisons, including Cartier, Jaeger-LeCoultre, IWC Schaffhausen, Montblanc, Panerai, Piaget, Vacheron Constantin, and Van Cleef & Arpels. These brands will present their latest creations and innovations through meticulously designed booths that reflect their unique identities.

Expanding Horizons: New Brands and Innovations

This year marks a significant milestone for Watches and Wonders with a record-breaking lineup of 60 exhibiting brands. Notable newcomers include Bulgari and independent watchmakers such as Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger. Additionally, former exhibitors HYT and Armin Strom are making a return after a hiatus.

The inclusion of new brands signals an evolution from the event’s origins as SIHH (Salon International de la Haute Horlogerie), which was once dominated by Richemont Maisons. The transformation into Watches and Wonders has created a more inclusive platform that welcomes giants like Rolex and Patek Philippe alongside emerging independents. This diversity enriches the event’s offering and underscores its status as the premier watch trade show globally.

Immersive Experiences for Visitors

Watches and Wonders Geneva 2025 is set to deliver an unparalleled experience for attendees. Visitors can expect exclusive product launches featuring exceptional timepieces crafted with precision and creativity. Guided tours led by experts will offer insights into the intricate artistry behind these watches. For those who prefer self-guided exploration, interactive displays and immersive brand showcases promise to captivate audiences.

The LAB section of the event will highlight cutting-edge innovations in watchmaking technology. Start-ups, students, and established brands will present prototypes that explore the future of horology. Meanwhile, conferences at the Auditorium will delve into industry developments through lectures by renowned experts.

Beyond Palexpo’s exhibition halls, In the City initiatives will bring watchmaking closer to Geneva’s residents through workshops, guided tours, boutique events, and cultural experiences. A highlight of this program is an exceptional concert on Thursday evening that celebrates the artistry of both music and timekeeping.

Richemont’s Commitment to Craftsmanship

Richemont’s Maisons are expected to showcase their dedication to blending tradition with modernity. For example:

• A. Lange & Söhne will focus on harmonizing technology with aesthetics while prioritizing optimal readability.

• Cartier is likely to unveil designs that balance historical codes with contemporary elegance.

• Jaeger-LeCoultre may present innovative complications that push the boundaries of mechanical engineering.

These presentations reflect Richemont’s commitment to preserving centuries-old craftsmanship while embracing modern innovation.

A Collaborative Future for Watchmaking

The Watches and Wonders Geneva Foundation (WWGF), which oversees the event’s organization, has undergone notable changes this year. Chanel, Hermès, and LVMH have joined founding members Rolex, Richemont, Patek Philippe, and Cartier on its board. This expanded leadership reflects a collaborative approach among industry giants to shape the future of watchmaking events.

Under new chairman Cyrille Vigneron—CEO of Cartier—the WWGF aims to foster inclusivity while promoting Swiss watchmaking traditions worldwide. The foundation’s efforts ensure that Watches and Wonders remains not only a celebration of luxury but also a platform for innovation and education.

Conclusion

Watches and Wonders Geneva 2025 is poised to be an unforgettable celebration of horological artistry. With Richemont at its helm alongside other industry leaders, this year’s edition promises record-breaking participation, groundbreaking innovations, and immersive experiences for all attendees. Whether you’re a seasoned collector or a curious enthusiast stepping into the world of luxury watches for the first time, Geneva will undoubtedly be the place where time stands still—and yet moves forward—in remarkable ways.